One of the core principles of Business Advisory’s operations is inspired by the principle known as Occam's Razor, theorised by the English philosopher William of Ockham. “Of two explanations that account for all the facts, the simpler one is more likely to be correct”, an idea which underpins modern scientific thought, the razor suggests that there is no need to keep coming up with new ideas to explain something when you have already found a reason. In short, this principle means avoiding additional theories when the initial ones are sufficient.